01 — A growth practice
Alchemy Group is a growth practice for founders and operators between $0 and $30M ARR. We diagnose where growth is actually stuck — in marketing, product, or the loops between them — and build the system that fixes it. The system runs on AI, so it keeps working after we're gone.
02 — Approach
1.
Most engagements fail at problem definition, not execution. We start by finding the real bottleneck — across marketing, product, and the loops between them — before recommending a single tactic. The first deliverable is always a sharper question, not an answer.
2.
We don't ship playbooks. We ship the working system — onboarding flows, lifecycle automation, growth instrumentation, internal tooling — running in your stack on the day we leave. The deliverable is what's deployed, not what's documented.
3.
The systems we build are designed to self-regulate. Agents handle the operational work that used to require a team: segmentation decisions, lifecycle triggers, experimentation cycles, reporting. The engine compounds without us, which is the whole point.
4.
For companies that need a senior growth lead inside the building, we step in as one. Same operator, same standards, time-bound. No agency layer, no junior team, no slide-deck deliverables. Just the work.
03 — Selected work
Fintech · PLG · Lifecycle
Problem
Cross-product growth was stuck. Personal loan customers weren't converting into Auto Refinance applicants despite obvious fit.
Result
8% incremental loan origination growth in five months. Counter-intuitive finding: generalized savings messaging outperformed personalized variants.
Real Estate · CX · Embedded
Problem
Sellers didn't understand title insurance or Land Title's role — eroding NPS and retention in a relationship-driven business.
Result
Redesigned transactional communications lifted seller understanding 5% and NPS 16%. Engagement ongoing, reporting to the President.
Edtech · New Category · B2C2B
Problem
Growth had plateaued in the K–12 segment. Customer research surfaced an underserved PreK/K audience the product didn't yet address.
Result
Launched a newly positioned PreK/K category: $150K ARR and the platform's #2 most-accessed category in two months.
Subscription · Repositioning · PLG
Problem
The "all-you-can-read comics" pitch wasn't sticking. Acquisition and retention were both declining against a clear competitor (comiXology).
Result
Repositioned for indie artists, built a content engine. 12% monthly user growth, LTV from 1.0x to 1.5x, and a 10K-reader blog as a warm-lead source.
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